SaaS Setup Wizard

Shopify Plugin

PPC Compliance Tool

Released 2016

My first product project – I was tasked with creating a setup wizard for guiding merchants through account integration on ShareASale. The goal was to both convert more merchants and set them up for success once they are live on the platform. I borrowed from the design philosophy behind AdWords and SaaS platforms and introduced an industry first fully self-service launch process. The wizard has proven to be a resounding success with a strong conversion rate and triple digit launch figure growth.

Released 2021

Worked with a cross-functional team to develop an award winning plugin for ShareASale’s Shopify merchants. The plugin broke ground by tying shopping cart data to the ad network in order to automate creative creation and various time saving account management practices. The plugin made it easier for merchants to integrate with the ad network and helped to increase conversion rate as well as generating customer loyalty.

Released 2023

Worked with Ad Police, a search trademark monitoring service, to develop an API which allowed ShareASale to build a compliance tool that both allows merchants to monitor for affiliate activity on their brand terms and which organized merchant keyword policies into a standardized format which can be ingested at scale by whitehat search engine affiliate marketers. I developed both the customer experience flow and the wireframe front end UI on this project.

Publisher Recruitment Refresh

1st Party Cookie Adoption

More Coming Soon!

Released 2022

Developed a system for categorizing affiliate partners based on indexing keywords that merchant partners used to describe those affiliate partners. This allowed us to classify at scale partner business models and add these partners to ShareASale’s recruitment tool.

Long Term Project

A continual and long term effort to move thousands of ShareASale merchant accounts from relying on 3rd party cookies for affiliate tracking. This project started in 2018 when I was the manager of the Integrations team and continued through my move to managing ShareASale’s product team. 

Starting as largely a manual tracking upgrade, we moved towards proactive methods of establishing tracking in a post 3rd party cookie landscape such as: developing feature rich tracking plugins that encouraged merchants to upgrade their tracking and allowed us to control tracking updates as the landscape evolves, creating a tech partner portal which requires first party tracking to work and thus drawing merchants to upgrade their tracking, setting up methods of tracking 1st party cookie compliance across the network, and giving merchant compliance data to publishers so that they can actively push their merchants to upgrade.

In Progress

This page is being updated. Check back soon for more details!